Discover Bounce Curl’s NEW Weightless Collection — Light Hydration + Definition for Fine Curls Hello curlfriends! 💛 I’m Jen, founder of The Curl Store, and I’m so excited to share something truly special for anyone in Australia with fine, soft, or easily weighed-down curls: the Bounce Curl Weightless Collection. Designed to give you hydration without heaviness, this line is perfect if you’ve struggled with products that are too heavy (especially if you need that hydration, b

Looking for high-performance curl care in Australia? Inahsi Naturals is a globally loved textured hair brand known for strengthening formulas, moisture-rich ingredients, and salon-quality results for curly, coily and wavy hair. Originally introduced into Australia by The Curl Store way back in 2019 (and a fan favourite ever since!), Inahsi delivers products designed to clarify, repair and define without stripping or weighing curls down. If you struggle with product build-up,

Shopping for the curly in your life (or a sneaky add to cart for yourself?) - This Curly Hair Christmas Gift guide will give you all the best options for stocking stuffers, more substantial gifts and everything in between for any type of curly in your life! Stocking Stuffers - We all love a little curly accessory, these ones are guaranteed to please For the New Curly who's only recently started embracing their curls (or one you want to encourage!) - Give them a head start wit

For a variety of reasons, some curlies are on the hunt for protein free products. In fact, one of the most common questions in my inbox is 'can you please share which products are protein free' (I also get a lot of coconut free and glycerin free requests, so those lists are coming soon!). So here you go curlies - all the protein free options at The Curl Store. As always, if you need help creating your perfect curly hair routine (or help with protein / protein free products) -