About Us

We have curls.

We love curls.

We get curls.

Hi I'm Jen - a Curly from Sydney - I know the struggle - products, routine, weather, international shipping fees...  I wanted to make it easier (and more fun!) for  my Aussie CurlFriends to care for their curls.

And so... The Curl Store was born!

Right now, The Curl Store are an online store - but we have big dreams and I won't rest until curl care is easy and standard in Australia.

Check out our FAQ's for more information about The Curl Store or Shop Now to  check out our product range 

Our Vision

To provide a beautifully curated range of curl-friendly products to help you enhance the hair you were naturally given.


I acknowledge the  Bidjigal people of the Darug Nation, who are the Traditional Owners of the land on which I live and work, and I pay my respects to Elders past, present and emerging. 



PO Box 8124,

Norwest NSW 2153

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