The Curl Store is currently shipping on 5-day dispatch (orders will be sent within 5 business days). Standard 3 day dispatch will return in February.
Australia Post are still experiencing delays in both Australia & New Zealand (Click Here for Covid19 Updates)
Shop the Brands
Our Promise to You
We will bring you an amazing range of the best Australian and International Curl Friendly Products.
We love the Curly Girl Method. We also understand that there are many ways of caring for curls.
We believe in the 'you do you' ethos and so we stock products that are CG Friendly and also ones that are great for curls but not CG approved.
Whichever hair care regime you follow - we've got you covered.
We are completely transparent about the CG Status of every product (check out the 'CG Status' Note under the ingredients).
LUS Brands' mission is as simple as the products they create: To encourage you to genuinely love and accept yourself — for all that you are and for all that you are not — so your unique beauty can shine through.
This mission is so important that they incorporated it right into their company name, LUS (Love Ur Self) Brands. So every time you see it on one of your bottles, you are reminded to Love Ur Self… just a little more each day!
LUS products aren’t made for customers; they’re made by customers. LUS was created by real women who were struggling to find products to help embrace their unique features.
LUS believe in quality over quantity, which is why the core product line is built around a simple 3-step system:
1) wash, 2) condition, 3) all-in-one.
LUS believe that if products actually work, you shouldn’t need countless hours and a drawer full of expensive beauty products to look your best.