Our Promise to You
We will bring you an amazing range of the best Australian and International Curl Friendly Products.
We love the Curly Girl Method. We also understand that there are many ways of caring for curls.
We believe in the 'you do you' ethos and so we stock products that are CG Friendly and also ones that are great for curls but not CG approved.
Whichever hair care regime you follow - we've got you covered.
We are completely transparent about the CG Status of every product (check out the 'CG Status' Note under the ingredients).
Scrunch It commenced in July 2018 and is the brainchild of founder Devin Clifton. Devin underwent her own Curly Girl journey of discovery and found herself struggling with the t-shirt plop - she searched for a ready made product to easily plop her hair - when she couldn't find one, she made one > the first Scrunch It Shower was born and the rest is history!
Scrunch It Curls really is a Curls Best Friend!
Quality ingredients is at the core of who Alikay Naturals™ is as a beauty & lifestyle brand. From the very beginning Alikay Naturals made a promise not to compromise the quality of their award-winning products. Standing by the company’s promise of beauty without compromise; Alikay always source carefully curated, high quality ingredients responsibly. An approach that begins with the brand advocating for fair trade followed by an intricate process of product formulation and ingredient testing. Each product is made with love.
Long before founder & CEO, Rochelle Alikay Graham-Campbell was a 22-year old college student creating Alikay Naturals™ in her kitchen, she was a consumer. Using the knowledge of the benefits of natural ingredients that she learned from her herbalist YaYa as a young girl in the Caribbean, Rochelle began to formulate products that addressed the needs of her tightly coiled hair as well as her skin care needs. NO petroleum, mineral oil, alcohol, parabens, sulfate or silicones; Alikay Naturals™ products use the healing properties found in natural & organic ingredients to nourish and replenish moisture from inside out.
Cachos Brazil is a family business born of passion & knowledge. An understanding of oil & butter blends and benefits thanks to a rich family history of utilising the earth's resources for personal beauty care.
Cachos Brazil blends the finest ingredients found in the Amazon - Quality ingredients that are rich in nutrients, vitamins, beta-carotene, absorption, and protection with an aim to replenish the hair’s natural keratin for healthy hair growth.
These products are not heavily diluted, active ingredients aren’t lost in the formulations. A little goes a long way.
100% Sustainability & Cruelty-Free. In addition, all oils and butters are harvested and prepared by the local Brazilian community. Cachos Brazil are passionate about environmental conservation and social responsibility in beauty care.
Inahsi Naturals are passionate about making quality Hair Care products, that incorporate natural ingredients, allowing you to fully embrace the natural you from head to toe. Founded on a philosophy of 'You Without Compromise' Inahsi are unwavering in the belief that your beauty does not have to conform to anyone’s standard but your own and they have created products to help you realise your vision of the best you that you can be.
Whatever the texture of your hair, Inahsi Naturals' products (which are as diverse as the people who use them), were created to showcase, enhance, and highlight the best you that you can be. Every product has been formulated and created with this goal in mind.
Founded by the beautiful Rhonda, an educator & chemist with extensive experience in the hair/beauty industry who has walked, talked and lived the natural hair journey and has (and continues to be) so generous in sharing her knowledge with the natural and curly hair communities. Rhonda is joined by husband Brian who has contributed to the successful management of manufacturing, fulfillment, and marketing resources that have made the Inahsi Natural’s product line a success.
CurlyEllie create high quality and high performance haircare for curly, sensitive, dry and damaged hair.
This line was created by Ellie's mum to help manage her daughter's hair and sensitive skin, eczema & allergies - so you know it's going to be good!
Several years later, CurlyEllie is now loved by the whole curly hair community – kids and adults.